A Focused Snack Portfolio for the Israeli Market
We work with a focused portfolio of snack brands, each selected for clear commercial reasons — not trends.
Every brand we represent is chosen based on ingredient clarity, flavor relevance, shelf performance and operational readiness for the Israeli market.
Our portfolio currently includes Kiwa, a root-based snack brand built around recognizable ingredients and familiar crunch, and Noosh Up, a locally developed line of baked chickpea snacks and oat–millet cookies designed for everyday consumption.
All products are aligned with local retail requirements, including kosher coordination and clear labeling, and are positioned for consistent rotation across supermarkets and specialized stores.
Kiwa
Bringing variety, texture and recognizable ingredients to everyday snacking
Kiwa is a snack brand built around root-based ingredients, offering a distinctive crunch and flavor experience while remaining approachable for everyday consumption.
The brand brings natural variety to the snack category through familiar roots transformed into chips that feel different — but not extreme — on the shelf.
While rooted in Ecuadorian agriculture and responsible sourcing practices, Kiwa’s products are developed with mainstream retail in mind, combining clear ingredient profiles, consistent quality and formats designed for reliable rotation.
All products are non-GMO and kosher coordinated, aligning with local retail expectations and operational requirements in the Israeli market.
Noosh Up
Noosh Up – A New Way to Choose Everyday Snacks
Noosh Up was created around a simple but powerful idea: everyday snacking shouldn’t force a choice between enjoyment and values.
The brand represents a new approach to modern snacking — one that favors clarity over complexity, balance over extremes, and products that fit naturally into daily routines.
As part of this philosophy, Noosh Up products are plant-based (vegan), gluten-free, and baked rather than fried — not as a statement, but as a natural outcome of the brand’s approach.
Instead of positioning snacks as “special” or “occasional”, Noosh Up normalizes better everyday choices, without changing how people snack or what they enjoy.
Designed for mainstream retail and familiar consumption moments, Noosh Up offers a clear, modern brand language that resonates with today’s Israeli consumer while remaining commercially relevant for the shelf.
Snack Distribution Built for the Israeli Market
A boutique import and distribution partner focused on local execution and commercial relevance
Gal Bari Distribution is a boutique import and distribution company based in Israel, working with international manufacturers and locally developed brands to bring snack products to the Israeli shelf.
We operate as a hands-on commercial partner, managing the full path to market — from import regulations and Hebrew labeling to kosher coordination and retail execution.
Our approach is built around focused portfolios, selected with the Israeli palate, retail reality and everyday consumption habits in mind.
Rather than following trends or overloading categories, we prioritize clarity, reliability and products designed for consistent rotation and long-term performance.
Regulatory & Kosher Readiness
Full alignment with Israeli Ministry of Health requirements and coordination with recognized kosher authorities accepted by the local market.
Focused Portfolio Strategy
A limited number of SKUs selected for shelf relevance, familiarity and commercial performance — not trend-driven collections.
Reliable Local Execution
Consistent supply, professional service and a boutique approach to partnership across supermarkets and specialized retailers.
